Easy Ways To Get Your Business Started

Hey all! Lately in the shop we have been coming across some dreamers who want to start their own business. So today I want to bring some insight to anyone else who is thinking of doing the same. Anything is possible and the sky is the limit! If you are considering this please take in these simple guidelines to achieve some traction. These are easy simple way things that anyone can do!

Firstly, you obviously want to make sure you are aware what you are selling or what service you are providing exactly. Keeping that in mind will sway your decision of some options you will come across eventually. Make sure you have all materials to start and build a good clientele. 

Now that you have your idea and you are ready to take on the world, it's time to advertise! Advertising can seem cheesy and unreal to some people, but it is an essential tool to success especially this day in age. Advertising not only gets your product or service come across many potential customers, but it also adds to your reputation effortlessly! Any interaction is good interaction, so why not get the maximum amount possible?

Advertising organically is completely free and easy. The best websites to get started on are listed below. These are in fact in chronological order, but that doesn't mean one is more important than the other! These are strictly ranked by which has the most traffic and likelihood to achieve your consumer goal. You don't need all 5 but the more the merrier! 

• #1: Facebook
• #2: Youtube
• #3: Instagram
• #4: Linked In
• #5: Pinterest

After getting your small business set up on these social media platforms, your business is now in the cyber world. Considering most of the population uses social media on the regular, your next customer could be anybody! Advertising is not only online but its also important off the web too! Fast-Trac can help you with this part. We specialize in logo design, vehicle wraps, signage, business cards, and all other types of physical advertising. Reach out to us and we will collaborate and get you out there!

Physical advertising is proven to generate more conversion, customers, sales, and traction with ease. Imagine driving down the highway. You have to do a double take at a car driving by you because its out of the ordinary with advertisement. Or even that billboard that said something ludicrous that you wonder what that possibly could be. I bet in your car somewhere right now you even have an old business card from a while ago. This advertising is subconscious and works more times than not. 

Contact the pros at Fast-Trac today so we can get your business to where it needs to be guaranteed!

(Shamless plug 😅)

10 Ways To Get Results From Your Graphic Designer

Are you having trouble gaining momentum with your graphic designer? Are you not getting the results you are expecting? Do you feel like no one can grasp your vision? Whether it's a vehicle wrap, banner design, or even a simple sticker; you want to have something worthy of showing off. Here are some tips that can help you get the look you've always dreamed of with your graphic designer!

The average day of a graphic designer here at Fast-Trac Designs entails helping a customer bring a vision to life. Sometimes it gets difficult to design with a customer when they don't have much guidance or know what they want... so we made a list! Here are 10 rules to follow to avoid any difficulties and achieve an end result fast! (Hence the name)

#1: Find a Logo
This could be a make or break for your time limit. Providing a logo to your graphic designer is of the upmost importance, that being because it tells how your design will look. A graffiti looking logo will lead a designer to believe you are going for a street look unless specified otherwise. If you don't have a logo it's okay! Just know it might take a few tries for a designer to get it right because they are starting from scratch. Having a logo from the get-go is a tremendous help to the graphic designer.

#2: Look for Inspiration
It's always important to keep in mind that a graphic designer knows nothing but the information you give them. To build something from the ground up is a long process for one person! One way you can help your graphic designer is looking for pictures online that are similar to the look you are trying to achieve. "I want something that follows this style" is the phrase most commonly used. This way, a graphic designer can have a visual representation of what you are expecting and it gives them creative guidance.

#3: Grab a Font
There are a GAZILLION BILLION TRILLION fonts that exist in the world. When you have a font handy that you want to use, it lessens the work of a graphic designer tremendously. Therefore you will get to where you want to be quicker! A font also contributes to how the rest of the design will flow together. It is very important. When a graphic designer has no font, they have to go look for one and possibly have numerous trials and errors. You can eliminate the headaches by looking for a font yourself! DaFont.com is one of our favorite sites to find fonts, but you can search anywhere online for one that suits you best.

#4: Pick Your Favorite Colors
Colors play an important factor in completing your design. The color you pick will determine the contrast and compliment colors that will come from the mind of a designer. They also depict different moods to incorporate into the design. Just as the last two rules go, a quick search on the internet will help you determine what colors you would like to incorporate. A little goes a long way especially when in communication with your graphic designer.

#5: What Is Your Company
You may not think of it as a big deal, but as we have stated before: the more information you give your graphic designer, the better. Give as much relevant information as possible regarding what you represent or what your company is exactly. Is your company a daycare center? If so, then your graphic designer will most likely create something child-like and cartoony. Letting them know who you are and what you're about helps with their creative process.

#6: Whats the "Vibe"?
Issa vibe! The definition of vibe states "A person's emotional state or the atmosphere of a place as communicated and felt by others." Examples of some vibes are tropical, corporate, girly, or vintage. A vibe is how a graphic designer will describe the look of something they are working on. With a vibe provided, they will make sure to make the design fit the desired vibe. It will keep the designer on track and fit the theme you are going for. Another valuable asset!

#7: Busy Or Simple
Determining if you want a busy or simple design is a key factor to the graphic designer. A busy design has lots of text, elements, information, and colors. Let's call the busy part of the spectrum an 'ice cream truck'. Usually on these trucks there is a lot of pictures and prices, making it look very busy. Meanwhile on the opposite side of the spectrum there is the simple look. This visual usually looks minimalistic and has hardly anything on it. Simple shapes, flat text, and limited variety of color are all examples of a 'simple' design, such as a taxi cab! Figuring out where you want to land on this spectrum will help the designer visualize what to do with what they are given.

#8: Your Target Audience 
Do you know who you want your target audience to be? If so, you guessed it! Tell the graphic designer! A younger teen audience would require a hip fresh design while an older audience might be more inclined to a corporate professional look. Whoever your audience, it is important the designer knows about it. If you don't have a target audience, it's fine. However if so you should still let the designer know. That way they can cater to a look that fits everyone. Yes it's possible!

#9: What not to do
Graphic designers don't want to waste your time nor have their time wasted. Avoiding confusion at all costs is a goal to create with them. If you aren't too sure what you want then you most certainly should have an idea of what you don't want. Ruling out any elements can help the graphic designer get a grip on a vision of their project. Whether you want to stay away from the color purple or avoid a certain ugly font, let the designer know.

#10: PATIENCE
Full disclosure: graphic designers are not magic! In some circumstances a project can take hours on hours on end, and making different proofs and drafts is not a walk in the park. These tasks can be tedious and stressful at times, so this is just a reminder to please be patient and have a positive attitude. Getting upset at the graphic designer is not going to make them work quicker! In fact, designers work best along side someone who is willing to work together and communicate effectively. If you plan on collaborating with a graphic designer, go in with a positive attitude and a passion.